Forma Life Science Marketing joined forces with the BIG Council and NC BioConnect of the greater Charlotte area to present “Understanding Buying Behavior,” a lecture and interactive marketing workshop from Forma CEO and chief strategist, David Chapin.

Chapin, a highly regarded thought leader who specializes in strategic marketing development for fast-growth and emerging markets, spoke to local life science, pharma, biotech and medical device industry professionals on what science has discovered about buying behavior in consultative selling. Topics included the six stages of buying behavior, type of support at each stage and effective ways to provide support though marketing and sales communications. The presentation took place on September 9, 2010 from 3:00 – 5:30 pm at the Nascar Hall of Fame Legends Room.

“The recent state of the economy puts even greater importance on understanding buying behavior and providing buyers with the correct information at each stage of the consultative sales process,” said Chapin.

Chapin holds a Bachelor’s degree in Physics from Swarthmore College and a Master’s degree in Design from NC State University. He is the named inventor on more than three-dozen patents in the US and abroad. His work has been recognized by AIGA, and featured in publications such as the Harvard Business Review, ID magazine, Print magazine, Design News magazine and Medical Marketing and Media. He has taught at the Kenan-Flagler Business School at UNC-Chapel Hill and at the College of Design at NC State University.

For more information about the event, or upcoming events at the Big Council, visit their website.