All too often, we see brands who hesitate to dive into the world of video marketing. Whether they’re unsure how to start, or skeptical about the benefits, it’s clear that many life science companies are reluctant to commit to video initiatives.
The truth is that video marketing is proven to drive engagement and boost sales. Moreover, there’s a strong chance that if you’re not using video, your competitors will be. This is why it’s so crucial to understand the value of video marketing, and how it can help grow your brand.
Forma has been utilizing video marketing for years, and as a result we’ve seen exponential revenue growth over similar agencies that don’t utilize video. If you’d like to dive deeper into the power of video marketing, we encourage you to check out the whitepaper “Using Life Science Company Explainer Videos the Right Way“, by Forma CEO, David Chapin.
Reason 1: Video marketing is proven to boost revenue
According to Animoto.com, 1 in 4 consumers will lose interest in a brand if their website doesn’t feature video. If 25% of your website users are abandoning your site because there’s a lack of video marketing, how is that affecting your bottom line? Studies have shown that audiences in nearly every industry and demographic are more likely to engage with a brand that prominently features video.
Reason 2: Video marketing shows remarkable ROI
To build on the previous point, over 83% of businesses report that video provides a good return on investment. A big contributor to this is the low cost barrier of recording and producing videos. Smartphones have evolved to the point where it’s not only possible to record high-quality videos with phone cameras, but it’s also simple. Similarly, video production software is readily available and is much more affordable than it was even 5 years ago.
Don’t fool yourself into thinking that video production needs to be an expensive, labor-intensive process. There’s nothing wrong with recording a 2-minute promotional video in your office with an iPhone and a $20 tripod, especially if that video results in a high-performing engagement. $20 is pretty cheap as far as marketing initiatives go!
Reason 3: Videos are critical for strong SEO
So far we’ve been focused on the human element of video marketing: users, audiences, businessowners, and such. But what about robots? And when it comes to ranking well on search engines, no robots are more important than Google’s robots. To be direct, Google’s search engine algorithm strongly favors video content. This is especially true now that Google owns Youtube.
But simply “having videos” isn’t enough to rank well on search engines. Make sure that your videos feature interesting titles, provide links back to your site pages, and entice viewers to engage further after watching.
Reason 4: Videos have unlimited versatility
Videos possess the unique quality of being versatile enough to drive engagement regardless of the context. Do you need to demonstrate a product? Create a demonstration video. Do you need to promote a service? Create a promotional video. The same applies to explanation videos, advertisements, animated videos, messages from the CEO, and a variety of other applications.
The sheer utility of video marketing means that you can leverage the power of video for nearly every aspect of your business. By fully embracing video marketing, you’re enabling your brand to grow and succeed in this modern era of the internet.
Reason 5: Videos can bolster your email campaigns
Video marketing can work wonders on its own, but by implementing videos into your other marketing campaigns, you can elevate your brand to new levels of success. Insivia reports that including a video in an introductory email can increase your click-through rate by a staggering 96%.
Your videos don’t need to exist in a vacuum. Instead, try leveraging them in different ways on your website and marketing campaigns. From email initiatives to blog posts, purposeful implementation of video can boost engagement and drive engagement across all your channels.
There are a variety of reasons to begin implementing video marketing into your inbound and outbound strategies. By providing your audience with unique, relevant content, you’re paving the way for increased conversions and market share. If you have questions about how Forma can assist your brand with an innovative video marketing strategy, don’t hesitate to reach out today.