There has been an explosion of mobile applications in recent times, coinciding with the expansion and developments in the digital marketplace. As a result, companies of all sizes, in all industries and in every country have begun to appreciate how mobile applications can increase engagement with their customers. The efforts of app developers allow them to market their products in a way which relates to the modern consumer.
Digital marketing boise isn’t an easily-defined term. Just like there’s a myriad of different types of digital marketing initiatives, there’s also a myriad of types of digital marketers. Which marketer is best for your business?
In this post, we list 5 powerful types of digital marketers that excel in different ways. If you’re looking to elevate your digital marketing efforts, don’t hesitate to contact the life science marketing experts at Forma today!
Type 1: Content Marketers
The first type of digital marketer is the Content Marketer. The Content Marketer is a disciple of the “Content is King” philosophy. Their number one priority is to utilize and develop your content in all its forms: blog posts, whitepapers, email marketing, site content, podcasts, press releases, you name it. The Content Marketer excels not only in curating content, but also promoting it. A Content Marketer must be a purpose-driven marketer as well as an expert wordsmith.
The best Content Marketers are tuned into the needs of your audience. They know who your audience is, and they know what their needs are. They should have a working knowledge of reporting software (such as Google Analytics) so they can take a data-driven approach to marketing your content.
Content Marketers are a crucial element to any life science organization that takes content marketing seriously.
Type 2: Remarketers
Remarketers focus exclusively on retaining your existing clients and keeping them happy and informed. Their goal is to create a stable, productive environment to ensure your customers continue to return for years and years.
They accomplish this by digging deep into the data and analyzing your audience’s behavior at each stage in the buying process. They should also have a large repertoire of tactics when it comes to leveraging this data to its maximum potential. Employing drip campaigns, developing ideas for relevant whitepapers, and engaging with your community is their specialty.
Remarketers strive to maintain and develop your relationship with your existing clients, and guarantee their continued satisfaction with your business.
Type 3: Growth-Focused Marketers
Of all the types of digital marketers, the Growth-Focused Marketer is the most popular. They’re experts with highly-converting ads or purposeful A/B testing of your email campaigns, but most importantly, the Growth-Focused Marketer prioritizes – you guessed it – your brand’s growth from a grassroots level.
Instead of looking at each initiative as its own project, the Growth-Focused Marketer has a broader view of how each marketing effort contributes to your business as a whole. They use data to determine your ROI across multiple campaigns, they know how to unite all your content with targeted keywords and SEO, but most importantly, they’re always coming up with ideas about how to create sustainable growth.
The Growth-Focused Marketer has one priority: to grow your business. They take a holistic view of all your marketing efforts and measures your success across a myriad of metrics in order to help your brand thrive.
Type 4: Community Marketers
Community Marketers are empathetic marketers who excels at relating to people and making them feel valued. Their objective is to increase user engagement, user satisfaction, and create loyal brand evangelists to drive referrals. They accomplish this by connecting clients with one another.
The biggest difference between the Community Marketers and the other types of marketers is that the Community Marketer facilitates conversation between multiple clients, instead of conventional brand-to-client dialogues. The result is an improved understanding of user needs and behavior. By utilizing your client community, you establish trust and loyalty.
Community Marketers make their customers feel like they’re a part of something more significant than a simple transaction.
Type 5: Full-Stack Marketers
Full-stack Marketers are the Swiss Army knives of digital marketing. They’re jack-of-all-trades marketers who are comfortable wearing any and every hat. They can develop a concept, refine it, present it, and implement it, all on their own. They’re quick learners who have expertise in everything from web development, to email marketing, to SEO, to graphic design.
Full-Stack Marketers typically get their start in smaller businesses that may not have the bandwidth to hire a full marketing department. Because of this, they develop a set of interdisciplinary skills that are useful in a multitude of circumstances. In a single day, they can be developing an email campaign, managing social media channels, optimizing a website, and creating blog content without ever batting an eye.
As companies get leaner and technology continues to advance, the demand for Full-Stack Marketers will continue to grow.
That’s not all!
There is a wide variety of different types of digital marketers, and each can be a powerful tool for your brand. The marketing department is arguably the most important aspect of your brand, and it’s important to fill it with digital marketers that compliment your business, your audience, and each other. If you’re curious about how Forma can take your marketing efforts to the next level with innovative positioning tactics and proven alignment strategies, please reach out today!