Forma Webinars

Critical Life Science
M&A Growth Strategies

Webinar Series: Rebranding, M&A, and the Commercial Reset

Preserve momentum & alignment when business changes.

Wednesday, August 12, 2026

(30 Minutes) 6:00am, 10:00am, or 2:00pm EST

Webinar 3 in our series helps you preserve momentum and alignment when the business is changing.

Transition moments are where strong companies often lose momentum. Rebrands, acquisitions, portfolio shifts, and repositioning efforts can create internal confusion, external message drift, and stalled demand if the commercial story is not reset with discipline. This webinar provides a framework to align leadership, sales, and marketing around a credible new narrative while preserving the equity they have already earned.

Key Highlights

  • Navigate rebranding or post-M&A integration without losing clarity
  • Maintain customer trust & sales continuity through transition
  • Turn organizational change into a competitive advantage

Register now!

Speakers

vitalink Website Headshots_Jeanne Frazer

Jeanne Frazer

Moderator

Tamara Terry principal strategist headshot

Tamara Terry

VP Client Strategy, Forma Life Science Marketing