Forma Webinars
Critical Life Science
M&A Growth Strategies
Webinar Series: Rebranding, M&A, and the Commercial Reset
Preserve momentum & alignment when business changes.
Wednesday, August 12, 2026
(30 Minutes) 6:00am, 10:00am, or 2:00pm EST
Webinar 3 in our series helps you preserve momentum and alignment when the business is changing.
Transition moments are where strong companies often lose momentum. Rebrands, acquisitions, portfolio shifts, and repositioning efforts can create internal confusion, external message drift, and stalled demand if the commercial story is not reset with discipline. This webinar provides a framework to align leadership, sales, and marketing around a credible new narrative while preserving the equity they have already earned.
Forma Webinar 3 Short
Setting the Stage
Key Highlights
Reach out to receive the recording!
Speakers

Jeanne Frazer
CEO + President, Forma Life Science Marketing + vitalink

Josh Fraimow
Chief Strategist, Forma Life Science Marketing

Amanda Jackson
Director of Creative Engagement, Forma Life Science Marketing
Moderator

Tamara Terry
VP Client Strategy, Forma Life Science Marketing
