The choice of a name carries great emotional weight, generates an almost instantaneous response, and lasts a long time. For these and other reasons, the process of developing and choosing a name can be difficult.
Forma’s diagnostic process uncovered a larger challenge than just developing a theme for one single trade show.
Forma helped Enthalpy identify, articulate and promote several key differentiators.
In this issue, we open our series on this fascinating topic by identifying the key question that the life science marketers involved in any merger or acquisition must answer.
Quintiles approached Forma about a new branding initiative in the early 1990s, they numbered only 35 employees. See what other brands Forma has developed.