Science. It’s the familiar material we work with every day, as we distill complex issues into compelling communications for sophisticated audiences.
Quintiles approached Forma about a new branding initiative in the early 1990s, they numbered only 35 employees. See what other brands Forma has developed.
In this issue, we open our series on this fascinating topic by identifying the key question that the life science marketers involved in any merger or acquisition must answer.
We examine a typical growth pattern of service organizations in the life sciences and see how better sales traction begins with a clearly defined marketing strategy.
Positioning is your brand’s DNA. This article will address the key attributes of such a statement and provide a template for creating your brand’s own positioning statement.