Learn what archetypes are and how to use them in your life science marketing to effectively manage your brand – which can lead to greater differentiation and stronger pricing power!
How do you know when it’s time to rebrand in the life sciences?
Many organizations have a “natural” archetype, one that is already clearly present in their culture or their marketing efforts. There is a way to determine this archetype, using the Forma Archetype Assessment.
Making the Complex Compelling—Creating High Performance Marketing in the Life Sciences, now available at Amazon!
Quintiles approached Forma about a new branding initiative in the early 1990s, they numbered only 35 employees. See what other brands Forma has developed.