Making the Complex Compelling

The First Five Steps to a Rebrand

Learn how to go about rebranding your Life Science or Biotech organization.

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Using archetypes to increase sales and margins

Learn what archetypes are and how to use them in your life science marketing to effectively manage your brand – which can lead to greater differentiation and stronger pricing power!

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ANNOUNCING THE RELEASE OF THE NEW BOOK: NOW AVAILABLE ON AMAZON!

Making the Complex Compelling—Creating High Performance Marketing in the Life Sciences, now available at Amazon!

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What’s Your Archetype?

Many organizations have a “natural” archetype, one that is already clearly present in their culture or their marketing efforts. There is a way to determine this archetype, using the Forma Archetype Assessment. 

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QUINTILES:
STANDING THE TEST OF TIME

Quintiles approached Forma about a new branding initiative in the early 1990s, they numbered only 35 employees. See what other brands Forma has developed.

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Forma is a leading marketing firm for life science, biotech and medical device companies. We drive sales and market share, increasing our client's connections with their customers by distilling and communicating complex messages to sophisticated audiences.

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