Learn how to go about rebranding your Life Science or Biotech organization.
Learn what archetypes are and how to use them in your life science marketing to effectively manage your brand – which can lead to greater differentiation and stronger pricing power!
Making the Complex Compelling—Creating High Performance Marketing in the Life Sciences, now available at Amazon!
Many organizations have a “natural” archetype, one that is already clearly present in their culture or their marketing efforts. There is a way to determine this archetype, using the Forma Archetype Assessment.
Quintiles approached Forma about a new branding initiative in the early 1990s, they numbered only 35 employees. See what other brands Forma has developed.