Making the Complex Compelling

Forma is a leading marketing firm for life science, biotech and medical device companies. We drive sales and market share, increasing our client's connections with their customers by distilling and communicating complex messages to sophisticated audiences.

The Drug/Device Development Process

Science. It’s the familiar material we work with every day, as we distill complex issues into compelling communications for sophisticated audiences.

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Quintiles:
Standing the test of time

Quintiles approached Forma about a new branding initiative in the early 1990s, they numbered only 35 employees. See what other brands Forma has developed.

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Life Science Marketing Challenges During Mergers and Acquisitions

In this issue, we open our series on this fascinating topic by identifying the key question that the life science marketers involved in any merger or acquisition must answer.

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Poor sales performance? It may not be your sales team; it might be your life science marketing strategy.

We examine a typical growth pattern of service organizations in the life sciences and see how better sales traction begins with a clearly defined marketing strategy.

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Crafting a clear, effective Positioning Statement for your life science brand

Positioning is your brand’s DNA. This article will address the key attributes of such a statement and provide a template for creating your brand’s own positioning statement.

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Current Newsletters

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Featured Work

Featured Work

CRO marketing: Forma helped merge 5 companies into a premier CRO brand.

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Forma’s diagnostic process uncovered a larger challenge than just developing a theme for one single trade show.

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White Paper

White Paper

Content marketing: how can you get the most out of this growing marketing tactic?

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Recent Blogs

  • North Carolina biotech base takes a stage at BIO 2013

    April 19, 2013 at 3:15 pm

    This Monday, the Biotechnology Industry Organization kicks off its 20th BIO International Convention in Chicago, the world’s largest event for the biotech industry. As part of its 25th anniversary in delivering life science marketing services, Forma is among the 58 partners in North Carolina Pavilion #2617. The pavilion was organized by North Carolina Biotechnology Center [...]

  • When life science sales are poor, turn to marketing

    April 12, 2013 at 11:23 am

    We’ve had a surge of new clients in recent months, and therefore a significant uptick in the number of diagnostic presentations to evaluate their current life science marketing strategy, positioning, and messaging. The driver for those presentations is a comprehensive intake survey, in which key decision makers share their impressions on a number of things, [...]

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Publishing in 2013!

Publishing in 2013!

“Making the Complex Compelling: Effective marketing for the life sciences,” provides the information necessary to bridge the gap between the scientific and marketing world views [...]

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