Forma’s diagnostic process uncovered a larger challenge than just developing a theme for one single trade show.
In this issue, we open our series on this fascinating topic by identifying the key question that the life science marketers involved in any merger or acquisition must answer.
Archetypes are one effective way to manage the meaning of your brand-story in the minds of your audiences. Doing so effectively leads to greater differentiation and pricing power.
Quintiles approached Forma about a new branding initiative in the early 1990s, they numbered only 35 employees. See what other brands Forma has developed.
Positioning is your brand’s DNA. This article will address the key attributes of such a statement and provide a template for creating your brand’s own positioning statement.