Many organizations have a “natural” archetype, one that is already clearly present in their culture or their marketing efforts. There is a way to determine this archetype, using the Forma Archetype Assessment.
If you are considering rebranding your life science organization, product, or service, do you know what you should be focusing on?
Making the Complex Compelling—Creating High Performance Marketing in the Life Sciences, now available at Amazon!
Forma’s diagnostic process uncovered a larger challenge than just developing a theme for one single trade show.
Quintiles approached Forma about a new branding initiative in the early 1990s, they numbered only 35 employees. See what other brands Forma has developed.