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Making the Complex Compelling

CHOOSING A NAME FOR YOUR LIFE SCIENCE COMPANY, PRODUCT OR SERVICE

The choice of a name carries great emotional weight, generates an almost instantaneous response, and lasts a long time. For these and other reasons, the process of developing and choosing a name can be difficult.

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BIOMERIEUX: FORMING A PATH TO BROADER MESSAGING

Forma’s diagnostic process uncovered a larger challenge than just developing a theme for one single trade show.

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ENTHALPY: DIFFERENTIATING INNOVATION

Forma helped Enthalpy identify, articulate and promote several key differentiators.

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LIFE SCIENCE MARKETING CHALLENGES DURING MERGERS AND ACQUISITIONS

In this issue, we open our series on this fascinating topic by identifying the key question that the life science marketers involved in any merger or acquisition must answer.

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QUINTILES:
STANDING THE TEST OF TIME

Quintiles approached Forma about a new branding initiative in the early 1990s, they numbered only 35 employees. See what other brands Forma has developed.

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Forma is a leading marketing firm for life science, biotech and medical device companies. We drive sales and market share, increasing our client's connections with their customers by distilling and communicating complex messages to sophisticated audiences.

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Strategic Insights

Strategic Insights

Content marketing: how can you get the most out of this growing marketing tactic?

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Marketing Manifesto

Marketing Manifesto

10 commitments you can make that will transform your efforts into high-performance life science marketing.

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