Last month I discussed three trends that are affecting your clients, your prospects, and yes, the people inside your organization, including your subject matter experts.
These trends are:
• Time-starvation: there’s more to do for everyone, and less time to do it.
• Choice-saturation: there are more alternatives; it’s harder to know which path is best.
• Guidance-hunger: people need help making sense of all these choices.
Your prospects are oversaturated with choice, they need guidance and yet, they’re time-starved. You can help these prospects by committing to creating thought leadership—deep insights that help your prospects with their challenges. As you help them, you’ll build a tribe of followers, they’ll respect you, trust you, pay attention to what you have to say, recommend you to others, and ultimately hire you.